Art of Simply.
Say Yes to Simple.
Everything about Simply Orange Juice alludes to the fact that while the people work hard, nature works harder.
And the Art of Simply is a call to just say “Yes” to it, and embracing the beauty that lies in simplicity.
THE DETAILS
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THE FILM:
The Art of Simple is a skill that makes hard work look effortless.
To demonstrate the beauty of the life cycle of an Orange to Orange Juice, we partnered with Elastic to build what publications called “The Most Beautiful Orange Juice Ad Ever.”Academy-nominated composer Nicholas Brittel customized his beautiful piece “Agape,” to bring the spot to life.
THE EVENT:
In addition to the film, we hosted a brunch that brought the outdoors indoors. Through our partnership with Outstanding in the Field, we were able to bring the essence of their outdoor dinner party series to the middle of DTLA.
We transformed the loft into an orange grove while our floral artist Maurice Harris created installations that captivated guests.
Our chef Melissa King wowed with a menu that paid homage to all things orange & citrus.
And Stephanie Hall, the founder of Estelle Glassware, made sure that every guest left with a custom Simply-inspired set. -
(Coming soon)
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Art Director
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(Coming soon)
The Making Of—
The Event—
