Haagen Dazs.
Luxury is where you are.
Luxury is a state of mind, not a prescriptive set of behaviors, outfits, or anything other than you.
So, to anyone embodying the spirit of unique luxury—“That’s Dazs” & “Luxury Is Where You Are.”
THE DETAILS
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Haagen Dazs came to us as they were relaunching with a new tone & new branding. They wanted to appeal to take themselves out of “the ivory towers” of luxury foods & appeal to a new & younger audience. Ultimately, we landed on redefining luxury with a playful spirit & tone. One that’s inclusive & leans into the idea of knowing that you don’t have to be anything other than yourself to be luxurious.
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AdAge | CLIO
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Art Director
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