Simply Barcart.

Simply Mixology

Simply created a new drink to remix the Mixer & Mocktail space. So we created an experience to remix what it means to drink from home & give people a taste.

Introducing—
The Simply Barcart.

 THE DETAILS

  • Simply asked us to create a unique tasting & sampling experience for customers inspired by the rise of at home entertainment. They wanted to appeal to an audience that enjoyed hosting, entertaining, & drinking from home but wanted to do it in a way that was simple.

    So we turned a double-decker bus into the largest Bar Cart ever & made it the perfect backdrop to host drinking from home anywhere.

  • The event was held over the course of 2 days. Day 1 was reserved for influencers & served as a backdrop for them to get a custom at home experience, made Simply.
    We also partnered with Masego to add some touches to the bus interiors & held a private performance.


    Day 2 was for the general public & tickets sold out within hours.

  • Overall, the Simply Mixology Barcart made over 1.9 million impressions.

    We partnered with 20 influencers with a combined reach of 10million+ followers for the event & everyone posted content to their channels.

  • Designer & Art Director

    - oversaw design, creative direction, & development of the bus build.
    - continued communication with our partner agencies throughout the process to make sure touchpoints & elements were cohesive across multiple channels.

  • Refinery29

R29 X SIMPLY

Refinery29 covered the bus on an episode of Sweet Digs.

Simply Bar Cart_G10A5429.jpeg
Simply Bar Cart_G10A5563.jpeg
Simply Bar Cart_G10A5581.jpeg
Simply Bar Cart_G10A4974.jpeg
Simply Bar Cart_G10A5018.jpeg
Simply Bar Cart_G10A5020.jpeg
Simply Bar Cart_G10A5051.jpeg
Simply Bar Cart_G10A5060.jpeg
Simply Bar Cart_G10A5067.jpeg
Simply Bar Cart_G10A5081.jpeg
Simply Bar Cart_G10A5078.jpeg
Simply Bar Cart_G10A5093.jpeg
Simply Bar Cart_G10A5126.jpeg
Simply Bar Cart_G10A5208.jpeg
Simply Bar Cart_G10A5219.jpeg
Simply Bar Cart_G10A5226.jpeg
Simply Bar Cart_G10A5240.jpeg
Simply Bar Cart_G10A5269.jpeg
Simply Bar Cart_G10A5290.jpeg
Simply Bar Cart_G10A5410.jpeg
Simply Bar Cart_G10A5419.jpeg
Simply Bar Cart_G10A5417.jpeg
Simply Bar Cart_G10A5425.jpeg
Simply Bar Cart_G10A5452.jpeg
Simply Bar Cart_G10A5454.jpeg
Simply Bar Cart_G10A5487.jpeg
Simply Bar Cart_G10A5532.jpeg
Simply Bar Cart_G10A5540.jpeg
Screen Shot 2023-07-18 at 11.11.20 AM.png
Screen Shot 2023-07-18 at 11.11.35 AM.png
Screen Shot 2023-07-18 at 10.58.35 AM.png

What People Are Saying

“Thank you for letting me share such an authentic piece of my story with Simply. This is one of my favorite partnerships to date.”

— @KellyU

“Can’t believe I am invited to this!! This is so awesome.”

— @amayzingeats

“I can’t wait for the event! I’m a huge fan of Simply.”

— @kalememaybe